Champs Sports extends agreement
Orlando Business Journal
One of Florida Citrus Sports’ annual college bowl games — the Champs Sports Bowl — will keep its name through 2013 after its sponsor agreed to continue its relationship with the sports organization.
Champs Sports, a division of New York-based Foot Locker Inc. (NYSE: FL), and Florida Citrus Sports announced the sponsorship extension July 7, but didn’t disclose any specifics of the deal in a written release.
The game is played on Dec. 29 each year between college teams from the Atlantic Coast and Big Ten conferences. Last year’s game attracted a record number of attendees — 52,692 — and was among the highest-rated bowl games telecast by ESPN.
“Champs Sports is truly one of the finest, most committed sponsors in college football. We are extremely pleased to have them as a partner and name sponsor of the Champs Sports Bowl for another four years,” said Steve Hogan, CEO of Florida Citrus Sports.
Florida Citrus Sports is a nonprofit organization dedicated to promoting the Central Florida community through four signature events, including The Capital One and Champs Sports bowl games, the Orlando Citrus Parade and the OUC half marathon and 5k.
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