TiVo, Domino's team up for movie and pizza
The Business Journal of the Greater Triad Area
TiVo Inc. and Domino's Pizza Inc. on Monday announced a joint service in which TiVo subscribers can use their television to order pizza and then track its delivery.
Alviso, Calif.-based TiVo (NASDAQ: TIVO) and Ann Arbor, Mich.-based Domino's (NYSE: DPZ) did not disclose financial terms of the deal.
Viewers who see a television ad for Domino's can click "I want it" through their remote and "in about 30 minutes, your pizza will show up at your door," Domino's said.
Rob Weisberg, vice president of precision and print marketing at Domino's Pizza, said this is "the first step in the future of customer interactions with the brands they seek to engage with and buy from. This is the first time in history that the 'on-demand' generation will be able to fully experience couch commerce by ordering pizza directly through their television set."
TiVo subscribers can set-up a user name and password on Dominos.com so that each time they use their TiVo remote to place an order, they can log in. Or they can enter their delivery address, build their pizza order from the television set by selecting type of crust, toppings, and sauces, and get the pizza delivered.
The service is free to all broadband connected TiVo subscribers and supports both delivery and pick-up orders. Viewers pay in cash when the pizza is delivered.
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